Job Summary

The Social Media Manager will lead the end-to-end management of up to three client accounts, primarily within the fashion and retail sector. This role is client-facing and ownership-driven, responsible for strategy execution, content planning, daily account operations, and relationship management. The Social Media Manager will act as the key liaison between clients and internal creative teams, ensuring high-quality delivery, adherence to timelines, and consistent brand storytelling across platforms. The role also includes mentoring a Social Media Executive and contributing to business growth through upselling and expanded service opportunities.

Key Requirements & Skills

• Proven experience as a Social Media Manager, preferably within an agency environment.
• Strong experience handling fashion, retail, or lifestyle brands.
• Excellent client relationship management and presentation skills.
• Strong copywriting, content planning, and storytelling abilities.
• Ability to manage multiple accounts and deadlines simultaneously.
• Hands-on experience with social media platforms, scheduling tools, and analytics.
• Leadership skills with experience managing junior team members.
• Proactive, creative, and solutions-oriented mindset.

Key Responsibilities

1. Account & Client Management

• Manage a portfolio of up to three client accounts, ensuring smooth, timely, and efficient execution of all social media activities.

• Serve as the primary point of contact for clients, leading day-to-day communication, coordination, and relationship management.

• Conduct weekly client meetings to present performance reports, finalize upcoming content calendars, and gather new briefs.

• Build and maintain strong, long-term client relationships through proactive communication, strategic guidance, and responsiveness.

2. Content Planning & Strategy

• Develop, write, and schedule engaging captions and content calendars aligned with each clients brand voice, objectives, and target audience.

• Continuously enhance content pillars and contribute to evolving content strategies to elevate creative output and engagement.

• Drive innovative and creative initiatives to improve content quality, relevance, and impact across platforms.

3. Creative & Internal Coordination

• Coordinate closely with internal teams including art directors, content creators, copywriters, and production teams to brief, align, and deliver creative assets.

• Ensure all creative outputs meet quality standards, brand guidelines, and agreed timelines.

• Manage and execute out-of-scope or ad-hoc projects as required, demonstrating flexibility and ownership.

4. Daily Operations & Execution

• Oversee the daily operations of all assigned social media accounts, including publishing, monitoring, and community management.

• Provide on-ground support at client events when required, delivering live social media coverage and content creation using mobile devices.

5. Reporting & Performance Analysis

• Prepare and present detailed weekly, monthly, quarterly, and annual performance reports.

• Analyze social media metrics and insights to assess performance, optimize content, and provide strategic recommendations to clients.

6. Team Leadership

• Manage and mentor one Social Media Executive, providing guidance, feedback, and support to ensure high performance and professional growth.

7. Business Growth & Commercial Responsibility

• Identify opportunities to grow account billing through expanded services such as content creation, production, media planning, and influencer collaborations.

• Support upselling and cross-selling initiatives in alignment with client needs and agency offerings.